Everyone Communicates, Few Connect book review

If you’re trying to be influential, you have to connect. People want more than just the pretty image.

So let’s talk about why you might not be connecting, and what you can actually do about it.

Today we’re talking about Everyone Communicates, Few Connect by John C. Maxwell. This is a nonfiction book focused on leadership, influence, and honestly… how to actually reach people.

First, let’s talk about what an influencer even is.

An influencer is someone who is paid to either push a product or share things with their audience. But here’s the thing, you don’t need a massive audience.

You can have 5,000 subscribers. You can have 500 subscribers.

If those 500 people are hanging on to your every word, that’s influence. That’s valuable.

You can be a podcast influencer. You can be an Instagram influencer. You can be on YouTube. There are even LinkedIn influencers now.

So the first thing I pulled from this book is: you have to be vulnerable.

When you’re vulnerable, when you show people you’re not perfect all the time like, “look, I just ate candy for dinner” people go, oh my god, I did that too.

Now we’re connecting.

It’s more than just, “hey, I’m using this great camera, you should try it.” It’s, “even when I don’t feel like recording, I still show up.”

That’s what makes people lean in.

“People don’t remember what we think is important; they remember what they think is important.”

The second thing is, you don’t know where your tribe is.

That means you have to go find them.

You might need to research. You might need to put your work out there for free. You might need to teach, share, test things.

That’s actually how this book started. It was a blog. John Maxwell wrote it, people responded, gave feedback, asked questions, and he built from there.

That’s the difference.

Writing the blog? That’s communicating.

People responding, engaging, asking questions? That’s connecting.

And that’s what you want.

Get your copy of Everyone Communicates, Few Connect. As an Amazon Associate, I earn from qualifying purchases.

People talk about celebrities and influencers all the time, but they know where their people are. They know their audience is on Instagram, or TikTok.

You’re not seeing them randomly posting on platforms where their audience isn’t.

So if you’re creating content and it’s not landing… maybe it’s not the content.

Maybe it’s the platform.

The last thing is consistency.

You have to be consistent.

John Maxwell was consistent with his blog. People found one post, then went back and read the others. They knew another one was coming.

That matters.

Because if you show up twice this month, then disappear for three months, then come back… people stop looking for you.

And honestly? I unsubscribe.

Because I wanted to see you. And if you’re not showing up, it feels like you don’t care.

And if you don’t care… I don’t care.

So if you want even a shot at being an influencer, you have to connect, you have to find your people, and you have to be consistent.

https://www.youtube.com/watch?v=JY-n3tietI0

Until the next book review,

Kyla